Wicked Cool Toys

Our Mission

To consistently develop and deliver high quality, innovative products and brands that kids (and maybe even adults) love. First and foremost, that's what we're about. That’s why we're Wicked Cool!

Our Mantra

Make a living. Have fun. Pay it forward.

Our Core Values

Wicked Cool Leadership

  • Michael Rinzler

    Co-President & Founding Partner

    Michael has spent the last 20 years working for some of the world's best toy companies and has finally achieved his lifelong dream of starting his own venture. Most recently, he was President of CDI, a JAKKS Pacific company with well over $200 million in revenues. He has been fortunate to work with most of the top toy and entertainment brands - Nickelodeon, Teenage Mutant Ninja Turtles, Barbie, Hot Wheels, Disney Princess, Disney Fairies...to name a few! Michael obtained his BA from Washington University and his MBA from Wharton.

  • Jeremy Padawer

    Co-President & Partner

    Jeremy has enjoyed every day of his over 15 years in toys. Most recently, he was Executive Vice President / General Manager of JAKKS Pacific's core brands and Chief Operating Officer of Pacific Animation Partners, a kid's animated content joint venture between JAKKS Pacific and Dentsu Inc. Throughout Jeremy's career he has worked with some of the world's premier toy and entertainment brands including - WWE, Pokémon, Sponge Bob, Disney Princess, Cabbage Patch Kids, Star Wars, Marvel, He-Man and Hot Wheels. Jeremy received his BA from the University of Texas, JD from University of Tennessee and his MBA from Vanderbilt University.

  • Thomas Poon

    President/Partner, Wicked Cool (HK) Ltd

    Thomas grew up in the toy business and is a second generation factory owner. He has produced high quality playthings for some of the world's leading toymakers, including Mattel, Fisher Price and JAKKS Pacific. He is an expert in engineering, product development and manufacturing and has led a factory of more than 3,000 people. Thomas obtained his BBA from York University in Toronto and his Masters in Business Performance from Hong Kong College.

Board of Advisors

  • Seth Green

    Actor, Content Creator, Producer

  • Gregg Spiridellis

    Co-Founder and CEO of digital entertainment company JibJab Media, Inc.

  • Joseph Titlebaum

    Founder and General Counsel of Mezzobit and former General Counsel for XM Radio and for ION Media Networks