Who We Are

Wicked Cool Toys, LLC (“Wicked Cool Toys”) was founded in 2012 to make playtime the most fun ever!   We are a dynamic top toy company located in the United States, with a focus on developing and delivering high quality innovative products and brands that kids love!   Wicked Cool Toys was recently acquired by Jazwares, LLC (“Jazwares”) and we look forward to uniting our companies under one brand in the near future. 

Wicked Cool Toys is sensitive to privacy issues, and it is important to us to protect the information provided to us.  The Wicked Cool Toys Privacy Policy, which is incorporated by reference into Wicked Cool Toys’ Terms and Conditions, details the privacy practices of Wicked Cool Toys that apply to this Website. Wicked Cool Toys provides this privacy and information practices policy to inform you about our online information practices, the kinds of information we may collect, how we intend to use and share that information, and how you can correct or update such information. Jazwares is equally committed to these privacy issues. You can view Jazwares privacy policy at,

“Personal Information” is any information relating to an identified or identifiable natural person (“Individual”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Under specific laws, personal information may include any information relating to a household.

Personal Information We Process

We do not actively collect or otherwise process personal data from minors.  We do not actively collect or otherwise process special categories of personal data as identified in the EU General Data Protection Regulation (“GDPR”) including data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade-union membership, or genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation. We do not actively collect or otherwise process personal data relating to criminal convictions and offences.

We collect Personal Information that (a) you actively submit to us, (b) is collected automatically through your interaction with the Website, and (c) is collected through your interaction with third-party services. 

  1. Actively Submitted Data.  We collect Personal Information from you such as email address, phone number or mailing address when you choose to request information about our products and services, register for a newsletter or loyalty program that we may offer from time to time, contact customer service or otherwise communicate with us. We also collect Personal Information from you when you choose to register an account with us. You have an option tocreate an account on (the “Website”). As part of the registration process, you will be asked to complete a registration form and provide Personal Information such as first and last name, date of birth and email address, or you may be permitted to link your member account to your social media accounts. You will also be asked to choose a user ID and password in order to take advantage of certain features of the Website. Similarly, if you agree to provide us with optional profile information, this information will be collected through a registration form.
  2. From time to time, we may ask you to participate in online polls or surveys. If you do decide to participate, you may be asked to provide certain information which may include Personal Information. All information collected from your participation in our surveys is provided by you voluntarily. We may use such information to improve our products, Website and/or services and in any manner consistent with the policies provided herein.
  3. Occasionally we will partner with Third Parties on social media and online channels to carry out contests and sweepstakes. Terms and conditions will accompany each contest and sweepstakes, and it is the responsibility of all entrants to read the terms and conditions and privacy policies carefully. If you choose to share your information in order to participate in a contest or sweepstakes, your entry information may be shared with such Third Parties.
  4. Information Collected Automatically.  We may collect certain information automatically when you interact with the Website, including your Internet Protocol (“IP”) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising identifiers, and other unique device identifiers. We may also collect pages that you visit before and after using the Website, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Website, and other actions taken through use of the Website. We may use cookies, pixel tags, social media widgets, local storage, and other technologies to automatically collect information through the Website.
  5. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Website may not work properly.  A pixel tag (also known as a web beacon) is a piece of code embedded on the Website that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.
  6. Information collected through interaction with third-party services. Your personal information may be collected through your interaction with third-party services. For example, our Website may include social media features such as the Facebook “Like” button, and Twitter (that might include widgets such as the share this button or other interactive mini programs). These features may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third-party or are hosted directly on our Website. The collection of your Personal Information by these third-party service providers is governed by the privacy policy of the company providing the service, which service is clearly indicated when using specific Website features. Please note we may also use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on our Website and to develop website content. This analytics data is not tied to any Personal Information. For more information about Google Analytics, please visit You can opt out of Google’s collection and Processing of data generated by your use of the Services by going to
  7. California Consumer Privacy Act.  Pursuant to the § 1798.110 of the California Consumer Privacy Act (“CCPA”) the categories of personal information we have collected about consumers in the preceding 12 months are:
    • Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name;
    • Commercial information, including products or services purchased, obtained, or considered; other purchasing or consuming histories or tendencies;
    • Internet or other electronic network activity information, including, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, or advertisement;
    • Geolocation data;
    • Professional or employment-related information; and
    • Inferences drawn from any of the information identified to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence abilities, and aptitudes.

Purposes for Processing Personal Information

The personal data we process is generally in relation to our business-to-business activities and the provision of personal data is not a statutory requirement nor a contractual requirement on the part of the data subject, although we do provide services under our customer contracts. The possible consequences of failing to provide personal data is that we will be unable to respond to requests or inquiries or interact for business purposes.

We use your information for a variety of business purposes, including to: 

(a) To Provide Products, Services, or Information Requested. Wicked Cool Toys may use information about you to fulfil requests for products, services, or information, including information about potential or future services, including to:

  • Manage Individual information accounts and business accounts;
  • Respond to questions, comments and requests;
  • Provide access to certain areas and features of the Wicked Cool Toys Website;
  • Allow you to register for events.

(b) Operate our business pursuant to our legitimate interest.

  • Improving, upgrading or enhancing our Website and our products;
  • Developing new products and services;
  • Communicating information such as new products and promotions, including information for marketing purposes and surveys;
  • Communicate information to you about a purchased product, including information related to product quality and safety;
  • Measuring consumer response to our products and Website;
  • Ensuring internal quality control; and
  • Security monitoring.

(c) Comply with our legal obligations and protect your vital interest

  • Comply with applicable laws;
  • Exercise legal rights;
  • Meet tax and other regulatory requirements; 
  • Protect your vital interest; and
  • We may also use your personal data for internal purposes, including auditing, data analysis, system troubleshooting, and research. 

(d) Marketing Wicked Cool Toys Products and Services. Wicked Cool Toys may use Personal Information to provide you with materials about offers, products, and services that may be of interest, including new content or services or our newsletter. Wicked Cool Toys may provide you with these materials by phone, postal mail, facsimile, or email, as permitted by applicable law. Such uses include:

  • To tailor content, advertisements, and offers;
  • To notify you about offers, products, and services that may be of interest to you;
  • To provide services to you and our sponsors;
  • For other purposes disclosed at the time that individuals provide Personal Information; or
  • Otherwise with your consent.

You may contact us at any time to opt-out of the use of your Personal Information for marketing purposes, as further described in Section 4 below.

(e) Use of De-identified and Aggregated Information. We may use Personal Information and other data about you to create de-identified and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access our services, or other analyses we create.

(f) Research and Development. Wicked Cool Toys may use Personal Information alone or in the aggregate with information obtained from other sources, in order to help us to optimally deliver our existing products and services or develop new products and services.  From time to time, Wicked Cool Toys may perform research (online and offline) via surveys. We may engage Third-Party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve Individuals by learning more about their needs and the quality of the products and services we provide. The survey responses may be utilized to determine the effectiveness of our services, various types of communications, advertising campaigns, and/or promotional activities. If an Individual participates in a survey, the information given will be used along with that of other study participants. We may share anonymous Individual and aggregate data for research and analysis purposes.



We may share your personal data in the following circumstances: 

(a) Service Providers. We may share information we collect about you with third-party service providers to perform tasks on our behalf. The types of service providers (processors) to whom we entrust Personal Information include: (i) IT and related services; (ii) information and services you have requested; (iii) payment processing; (iv) fulfilling orders for the products sold on this Website; (v) customer service providers; and (vi) vendors to support our Website and products sales.

(b) Business Partners. We may provide Personal Information to business partners with whom we jointly offer products or services.  In such cases, our business partner’s name will appear along with ours. 

(c) Affiliates. We may share Personal Information with our affiliated companies.

(d) Marketing Partners.  We may share personal information with third-party marketing or advertising partners for the purpose of delivering targeted advertisements to you, also referred to as “interest-based advertising.” You have an option to block targeted advertising through your browser settings and through Google. The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at, or  and You can also choose not to be included in Google Analytics here.

(e) Disclosures to Protect Us or Others (e.g., As Required by Law and Similar Disclosures). We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to: (i) comply with law enforcement or national security requests and legal process, such as a court order or subpoena; (ii) respond to your requests; (iii) protect yours’, ours’ or others’ rights, property, or safety; (iv) to enforce Wicked Cool Toys policies or contracts; (v) to collect amounts owed to Wicked Cool Toys ; (vi) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (vii) if we, in good faith, believe that disclosure is otherwise necessary or advisable.

In addition, from time to time, server logs may be reviewed for security purposes, such as to detect unauthorized activity on the Website. In such cases, server log data containing IP addresses may be shared with law enforcement bodies in order that they may identify users in connection with their investigation of the unauthorized activities.

(f) Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. Should such an event occur, Wicked Cool Toys will endeavour to direct the transferee to use Personal Information in a manner that is consistent with the Privacy Policy in effect at the time such Personal Information was collected.

(g) Regulatory Bodies, Public Authorities and Law Enforcement. We may access and disclose your Personal Information to regulatory bodies if we have a good-faith belief that doing so is required under regulation.  This may include submitting Personal Information required by tax authorities. We may disclose your Personal Information in response to lawful requests by public authorities or law enforcement, including to meet national security or law enforcement requirements. 

(h) Other Disclosures. We may also disclose your Personal Information to exercise or defend legal rights; to take precautions against liability; to protect the rights, property, or safety of the resource, or any individual, or of the general public; to maintain and protect the security and integrity of our services or infrastructure; to protect ourselves and our services from fraudulent, abusive or unlawful uses; or to investigate and defend ourselves against third-party claims or allegations. Disclosures may be made to courts of law, attorneys and law enforcement or other relevant third parties in order to meet these purposes.

(i) Third-Party Sites and Social Media Platforms:  The Website may contain links to other websites and other websites may reference or link to our Website or other services. These other domains and websites are not controlled by us, and Wicked Cool Toys does not endorse or make any representations about Third-Party websites or social media platforms.  We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

(j) California Consumer Privacy Act. Pursuant to § 1798.115 of the California Consumer Privacy Act (“CCPA”) the categories of personal information we have disclosed about consumers for a business purpose in the preceding 12 months are:

  • Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name;
  • Commercial information, including products or services purchased, obtained, or considered; other purchasing or consuming histories or tendencies
  • Internet or other electronic network activity information, including, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, or advertisement;
  • Geolocation data.
  • Professional or employment-related information;
  • Inferences drawn from any of the information identified to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence abilities, and aptitudes

Use of Cookies, Pixel Tags/ Web Beacons, and Other Technologies

  1. Use of Cookies, Pixel Tags/ Web Beacons, and Other Technologies 

Our use of such technologies falls into the following general categories:

Operationally Necessary. We may use cookies, web beacons, or other similar technologies that are necessary to the operation of our sites, services, applications, and tools. This includes technologies that allow you access to our sites, services, applications, and tools; that are required to identify irregular site behavior, prevent fraudulent activity and improve security; or that allow you to make use of our functions such as shopping-carts, saved search, or similar functions;

  • Performance Related. We may use cookies, web beacons, or other similar technologies to assess the performance of our websites, applications, services, and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services, or tools;

Functionality Related. We may use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our sites, services, applications, or tools. This may include identifying you when you sign into our sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites;

  • Advertising or Targeting Related. We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our sites or on third party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.

If you would like to opt-out of the Technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits.

Data Transfers

All Personal Information sent or collected via or by Wicked Cool Toys may be stored anywhere in the world, including but not limited to, in the United States, in the cloud, our servers, the servers of our affiliates or the servers of our service providers.  Your Personal Information may be accessible to law enforcement or other authorities pursuant to a lawful request. In the event that Personal Information is transferred outside of the United States of America, we will ensure that adequate protections are implemented such as implementing Standard Data Protection Clauses. 

Visiting Our Websites From Outside The United States – International Data Users

By using the services on this Website you will transfer data to the United States. By choosing to visit the Website, utilize the services or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of the State of California and the adjudication of any disputes arising in connection with Wicked Cool Toys over the services provided on this Website  will be in accordance with the Terms.

If you are visiting this Website from the European Union or other regions with laws governing data collection and use, please note that  by using our services you are agreeing to the transfer of your information to the United States and processing globally. By visiting this Website, using our services and providing your Personal Information, you consent to any transfer and processing in accordance with this Privacy Policy.

Personal Information Rights

In certain jurisdictions, individuals have rights in relations to Personal Information. For all individuals, where you are receiving communication from us of a marketing nature, we provide the ability for you to unsubscribe at the end of the email. You may also contact us directly to exercise your right to object to marketing communication or to exercise other rights. In addition, where Personal Information is collected for general business operations and that Personal Information is not required for regulatory or legal purposes or the like, we offer you a choice to limit the use and disclosure of your Personal Information. Our contact details are provided at the end of this Privacy Policy.

Individuals in the European Economic Area have certain rights which may be subject to limitations and/or restrictions. These rights include the right to: (i) request access to and rectification or erasure of their personal data; (ii) obtain restriction of processing or to object to processing of their personal data; and (iii) ask for a copy of their personal data to be provided to them, or a third party, in a digital format. If you wish to exercise one of the above-mentioned rights, please send us your request to the contact details set out below. Individuals also have the right to lodge a complaint about the processing of their personal data with their local data protection authority.

Personal data subject rights under the California Consumer Protection act may also apply to certain individuals and households. These rights include the right to: (i) know what personal information is being collected about them, (ii) know whether their personal data is sold or disclosed at to whom, (iii) say no to the personal sale of information (iv) access their personal information, (v) equal service and price, even if they exercise their privacy rights. These rights are discussed in greater detail below.

You may also contact us with your Personal Information inquiries or for assistance in modifying or updating your Personal Information and to exercise your rights regarding your Personal Information. Our contact details are provided at the end of this Privacy Policy.

Storage of Personal Information

Personal Information is processed and stored at various locations including on servers located in the United States of America and throughout the world.

Data Retention

We retain the Personal Information we collect for a reasonable period of time to fulfil the processing purposes mentioned above. Personal Information is then archived for time periods required or necessitated by law or legal considerations. When archival is no longer required, Personal Information is deleted from our records. If you wish to request a deletion of your Personal Information, please contact us. Our contact details are provided at the end of this Privacy Policy.

We retain Personal Information that we are required to retain in order to meet our regulatory obligations including tax records and transaction history.  We regularly review our retention policy to ensure compliance with our obligations under data protection laws and other regulatory requirements.  We regularly audit our databases and archived information to ensure that Personal Information is only stored and archived in alignment with our retention policy.

Security of Your Information

Wicked Cool Toys uses technical and organizational measures to protect the Personal Information that we store, transmit, or otherwise process against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.  We regularly consider appropriate new security technology and methods as we maintain and develop our software and systems. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email. Please refer to the Federal Trade Commission’s website for information about how to protect yourself against identity theft

By using the Website or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Website. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Website or sending an e-mail to you. Depending on where you live, you may have a legal right to receive this notice in writing.

Children’s Information

The Wicked Cool Toys Website is not directed to children under 13 (or other ages as required by local law) and we do not knowingly collect Personal Information from children. Wicked Cool Toys asks that all users who want to use the services on this Website be age 16 and older.  If you learn that your child has provided us with Personal Information without your consent, you may contact us as set forth below.  If we learn that we have collected any Personal Information in violation of applicable law, we will promptly take steps to delete such information and cancel any product order placed by the child.

CCPA Notice

Privacy Notice for California Residents

This Privacy Notice for California Residents supplements the information contained in our general Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California (“CA Residents”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this notice.

What are your rights

The CCPA provides CA Residents with certain rights regarding their Personal Information. These rights and the methods for exercising them are described in more detail below. Please note that this section applies only to and the rights described in it can only be exercised by a CA Resident.

Under the CCPA a CA Resident has the right to:

  1. To Request a Disclosure of Information Collected
  2. To Request a Disclosure of Information Sold
  3. To Request an Opt-Out of the Sale of their Personal Information. [NOTE, We do not sell your personal information]
  4. Nondiscrimination relating to CA Residents who exercise CCPA rights
  5. To Delete the Personal Information Collected
    1. However, under certain circumstances a request that Personal Information be deleted may be denied if: 
      1. The information retained by us is related to a “business purpose” which is defined as information:
        1. Reasonably necessary and proportionate to achieve the operational purpose for which it was collected or processed, or,
        2. For another operational purpose that is compatible with the context in which it was collected.
      2. Some examples of a “business purpose” under CCPA may include but are not limited to:
        1. Auditing related to a current interaction with the person whose data we have obtained i.e. ad impressions and verifying positioning and qualify of ad impressions;
        2. Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
        3. Debugging errors that impair functionality;
        4. Short-term, transient use, provided the Personal Information (a) is not disclosed to another third party, and (b) is not used to build a profile about a CA Resident or alter their individual experience outside the current interaction;
        5. Performing services such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider;
        6. Undertaking internal research for technological development and demonstration; and
        7. Undertaking activities to verify or maintain the quality or safety of, or upgrade or enhance, a business’ service or device.

CA Residents are entitled once a year to request and obtain certain information regarding our disclosure, if any, of Personal Information to third parties for their direct marketing purposes during the immediately prior calendar year (12 months only). To make such a request, please contact us at: or submit the request via postal mail to Kelly Toys Holdings, LLC, Attention: Data Privacy, 4811 South Alameda Street, Los Angeles, California 90058, (323) 923-1300.  The CA Resident must reference California Consumer Privacy Act as the subject line in his or her request, and include his or her full name, e-mail address, and postal address in the message.

Only the individual CA Resident, or a person registered with the California Secretary of State that the CA Resident authorizes to act on his or her behalf, may make a verifiable consumer request related to his or her personal information. The CA Resident may also make a verifiable consumer request on behalf of his or her minor child. The CA Resident may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide information that allows us to reasonably verify you are the CA Resident about whom we collected personal information or an authorized representative.
  • Describe the request with detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to the request or provide personal information if we cannot verify your identity as the CA Resident or authority to make the request and confirm the personal information relates to the CA Resident.

Making a verifiable consumer request does not require the CA Resident to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the CA Resident’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform the CA Resident of the reason and extension period in writing.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide the CA Resident’s personal information that is readily useable.

No Rights of Third Parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the Website.

Effective Date and Amendments

This document is effective as of the date indicated at the top of this Privacy Policy under “Last Updated”. This document may be amended from time to time.

Contact Information

Inquiries may be made to:
Wicked Cool Toys, LLC
10 Canal St, Suite 327
Bristol, PA 19007
Attention: Privacy Director